Viad Corp is engaged in hospitality and leisure activities, experiential marketing and live events. Its segments include Pursuit, Spiro, and GES Exhibitions. The Pursuit segment is a collection of travel experiences that includes hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Pursuit segment comprises the Banff Jasper Collection, the Alaska Collection, the Glacier Park Collection, FlyOver, and Sky Lagoon. Spiro is an experiential marketing agency that partners with brands around the world to manage and elevate their experiential marketing activities. The VVI YTD return is shown above.
The YTD Return on the VVI YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether VVI YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the VVI YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
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