Vera Bradley operates two brands including Vera Bradley and Pura Vida. Co. has three reportable segments: Vera Bradley Direct, which includes the sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the U.S. and e-commerce sites verabradley.com and verabradley.ca; Vera Bradley Indirect, which includes the sales of Vera Bradley products to several retail locations, substantially all of which are located in the U.S., and sales to department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators; and Pura Vida, which provides bracelets, jewelry, and other lifestyle accessories. The VRA YTD return is shown above.
The YTD Return on the VRA YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether VRA YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the VRA YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
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