| Ulta Beauty is a beauty retailer and a beauty destination for cosmetics, fragrance, skin care products, hair care products, and salon services. Co. has one reportable segment, which includes retail stores, salon services, and e-commerce. Co.'s retail stores are predominantly located in locations such as power strip centers. Co. provides a range of beauty services in its stores, focusing on hair, makeup, brow, and skin services. Co.'s Ulta Beauty store format includes an open salon area, with most of its stores offering brow services on the salon floor. In addition, stores offering skin services include a skin treatment room or dedicated skin treatment area on the sales floor. The ULTA YTD return is shown above.
The YTD Return on the ULTA YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether ULTA YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the ULTA YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.