Snap is a technology company. Co.'s product, Snapchat, is a visual messaging application that improves your relationships with friends, family, and the world. Snapchat is Co.'s primary mobile device application and contains five tabs, complemented by additional tools that function outside of the application. Snapchat opens directly to the Camera, to create a Snap and send it to friends. Co. provides a variety of Lenses, created by both Co. and its community, along with tools and licensed music, which enable people to personalize and contextualize their Snaps. Co. also provides voice and scanning technology within its Camera. The SNAP YTD return is shown above.
The YTD Return on the SNAP YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether SNAP YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the SNAP YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
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