comScore is a global information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. Co. creates its products using a global data platform that combines information on digital platforms (connected (Smart) televisions, mobile devices, tablets and computers), television, over the top devices, direct to consumer applications, and movie screens with demographics and other descriptive information. Co. has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. The SCOR YTD return is shown above.
The YTD Return on the SCOR YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether SCOR YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the SCOR YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
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