Rocky Brands is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names including Rocky, Georgia Boot, Durango, Lehigh, and the licensed brand Michelin. Co.'s business segments are: Wholesale, Retail and Military. In its Wholesale business, Co. distributes its products through a range of distribution channels representing several retail store locations. Co.'s Retail business includes direct sales of its products to consumers through its business to business web platform, e-commerce websites, third party marketplaces and its Rocky outlet store. Co. also sells footwear under the Rocky label to the U.S. military. The RCKY YTD return is shown above.
The YTD Return on the RCKY YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether RCKY YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the RCKY YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
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