Purple Innovation is a holding company. Through its subsidiary, Co. designs and manufactures a variety of products. Co. markets and sells its products through direct-to-consumer e-commerce and Purple owned retail showrooms and retail wholesale partners. Co.'s product portfolio are: mattresses, which utilize the benefits of Co.'s Hyper-Elastic Polymer technology; pillows, which consist of The Purple Harmony Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow; sheets, which consist of sheets and pillowcases; duvets and duvet covers; mattress protector; bases; and seat cushions. The PRPL YTD return is shown above.
The YTD Return on the PRPL YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether PRPL YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the PRPL YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
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