Integral Ad Science Holding is a holding company. Through its subsidiaries, Co. is a digital media quality company providing advertising verification, optimization and contextual targeting services. With its cloud-based technology platform and the insights it provides, Co. delivers measurement and verification of digital advertising across various devices, channels, and formats, including desktop, mobile, connected TV, social, and display. Co.'s proprietary and Media Rating Council accredited Quality Impressions® metric is designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and appear in a suitable environment in the correct geography. The IAS YTD return is shown above.
The YTD Return on the IAS YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether IAS YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the IAS YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
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