| General Mills is a manufacturer and marketer of branded consumer foods. Co.'s business is focused on snacks, ready-to-eat cereal, convenient meals, wholesome natural pet food, refrigerated and frozen dough, baking mixes and ingredients, yogurt, and ice cream categories. Co.'s segments include: North America Retail, which reflects business with a variety of grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, convenience stores, and e-commerce grocery providers; and International, which reflects retail and foodservice business outside of the U.S. and Canada; Pet, which includes pet food products sold primarily in the U.S. and Canada. The GIS YTD return is shown above.
The YTD Return on the GIS YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether GIS YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the GIS YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.