Viant Technology is a holding company. Through its subsidiaries, Co. is an advertising technology company. Co.'s cloud-based demand side platform, Adelphic, enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Adelphic is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across most channels. A marketer can buy ads on desktop, mobile, connected TV, linear TV, in-game, streaming audio and digital billboards. Marketers use Co.'s software to deliver advertising campaigns to their desired target audience across channels and formats. The DSP YTD return is shown above.
The YTD Return on the DSP YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether DSP YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the DSP YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
|