Direct Digital Holdings is a holding company. Through its subsidiaries, Co. is an end-to-end, programmatic advertising platform focused on providing advertising technology, campaign improvement and other solutions to markets on both the buy- and sell-side of the digital advertising ecosystem. Co.'s subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP. Co.'s subsidiary, Huddled Masses, LLC, is the platform for the buy-side of its business. Co.'s subsidiary, Orange142, LLC, includes overall programmatic buy-side advertising platform and improves its offerings across multiple industry verticals such as travel. The DRCT YTD return is shown above.
The YTD Return on the DRCT YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether DRCT YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the DRCT YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
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