Innovid is engaged in software platform that provides ad serving and services for the creation, delivery, and measurement of TV ads across connected TV (CTV), mobile TV and desktop TV environments to advertisers, publishers and media agencies. Co.'s CTV infrastructure platform comprises Ad Serving Solutions, Creative Personalization Solutions and Measurement Solutions. Co.'s software-based platform provides an open technology infrastructure that integrates with the advertising technology and media ecosystem including demand side platforms, supply side platforms, publishers and end user devices. The CTV YTD return is shown above.
The YTD Return on the CTV YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether CTV YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the CTV YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
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