BARK, Inc. is a dog-centric company. Co. is a vertically integrated, omnichannel brand serving dogs across two key categories: toys & accessories and consumables. All of its products are designed, developed, and branded BARK. Co.'s segments include direct to consumer and commerce. Its products are sold Direct-to-Consumer (DTC) and through its network of retail partners. It offers BarkBox and Super Chewer, which are subscription products that feature monthly themed boxes of BARK toys and treats that are delivered directly to a dog's home. Customers have the option to subscribe to these products on a one-month, six months, or twelve-month basis. The BARK YTD return is shown above.
The YTD Return on the BARK YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether BARK YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the BARK YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.
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