| Activision Blizzard is a developer and publisher of interactive entertainment content and services. Co.'s segments include: Activision Publishing, Inc., which is a developer and publisher of interactive software products and entertainment content, particularly in console platform; Blizzard Entertainment, Inc. which is a developer and publisher of interactive software products and entertainment content, particularly for the personal computer platform; and King Digital Entertainment, which is a developer and publisher of interactive entertainment content and services, particularly on mobile platforms, such as Google Inc.'s Android and Apple Inc.'s iOS. The Activision Blizzard YTD return is shown above.
The YTD Return on the Activision Blizzard YTD return page and across the coverage universe of our site,
is a measure of the total return for a given investment year-to-date for the current calendar year
(up to the end of prior trading session). Arguably, choosing the current calendar year for a measurement
period is on the one hand completely arbitrary, but on the other hand a year-to-date look can be extremely
useful in the context of our country's tax system which taxes gains and income on a calendar year basis.
Thus, researching Year-To-Date Returns is good practice for investors — whether Activision Blizzard YTD return or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's YTD return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the ATVI YTD return calculation (with any dividends reinvested as applicable), and to provide a
coverage universe of many stocks and ETFs to be able to compare YTD returns.